70% of technology and transformation projects fail. Ours don’t.

St George’s University Trust Hospitals NHS Foundation Trust

Communications, Technology Development

Ian Thatcher worked with St George’s Trust pain team, who wanted to experiment with using mobile app technology to make the patient engagement experience better, to improve the efficiency of delivering care.

Ian devised an approach, a technology scope and communications plan to engage and inform patients on new assessment processes within the hospital’s pain unit.

Map of Medicine

Communications

Lucy Thatcher drove a 10% increase in product awareness year on year for the Map of Medicine, a visual representation of evidence-based, practice-informed pathways. A key tool for clinically-led service improvement programmes, the Map improved patient outcomes and lowered healthcare delivery costs.

Lucy developed and delivered an integrated marketing, digital, events and PR strategy, as well as supporting NHS trusts directly to roll out the 420 digital clinical decision pathways.

Alder Hey Children’s NHS Foundation Trust

Communications, Technology Development

The building of a new Alder Hey hospital provided a great opportunity to re-think the delivery of care to children.

The Trust and charity worked with Ian Thatcher and consultants Allan Johnson and Graham Ebbs to develop new intellectual property, gaming technology and apps to serve as engagement and distraction tools whilst delivering care to children.

NHS National Programme for IT

Communications, Culture & Change Management

Lucy Thatcher designed and delivered internal and external communications programmes for The NHS National Programme for IT.  The programme was the largest and most complex in history, moving paper records to a single patient electronic care record, with over 30,000 general practitioners and 300 hospitals needed to be connected and integrated. 

Lucy worked with NHS trusts and BT delivering programmes that spanned media relations, internal comms, change management, training and project management for thousands of NHS and BT staff working on the project. This project remains one of the most pressured and scrutinised IT projects of the 2000s.

BT’s Customer Experience Centre

Strategy, event management, project management

BT needed to find a new way of demonstrating the complexity of its full range of products and services. The experience of seeing technology in action now and getting a glimpse of the future is often the most effective way of improving a customer’s understanding and thus the speed and value of sales. 

The move to a new head office in London’s Aldgate provided BT the opportunity to build a new customer experience centre (CEC) consisting of physical demonstrations of collaboration, infrastructure and security products, integrated into a cohesive product suite that delivered an “art of the possible” vision of the future.  The space itself comprises meeting rooms, event spaces, demonstration rooms and an innovation space, situated over two floors. Lucy was responsible for the successful delivery of the CEC, from the initial brief, strategy, design, project management and launch, managing external contractors and internal experts.

Launched in 2022, the site has already welcomed thousands of people through its doors and remains constantly in demand from both clients and sales teams Globally.

Government of Jersey

Change Communications

The Government of Jersey have been re-designing back office functions and restructuring Directorates in a bid to be more efficient and improve the experience of working, or dealing with Government. Part of this transformation programme is a SAP Ariba implementation.

Ian Thatcher worked with the Commercial Services Team to define how they could communicate what they did and explain the relationship between the function and the new implementation. The product was a communications strategy incorporating a new set of guiding values and a vision that the team, their colleagues and those that supply Government could hold dear.

BT’s Global sales kick off

Strategy, culture, content, event management, project management

BT’s Global annual sales kick off was designed to motivate and educate BT’s Global sales force for the year ahead on product launches and training around new solutions to sell customers.

In 2021, the kick off utilised an innovative virtual world, bringing together broadcast key note sessions with live interactive events, pre-recorded content, additional resources and replays. In 2022, the relaxing of pandemic rules allowed for teams to gather in a more hybrid way, with small groups meeting face to face in offices around the world for networking and vendor sessions, whilst the main content was broadcast using Extended Reality, blending live in studio, remote and pre-recorded content. 

Lucy managed the design and delivery of both annual events.  

Justin’s World

Developing an App Product

Justin Fletcher aka ‘Mr Tumble’ was licensed by app company NTL to front a new educative gaming kids app series, called Justin’s World.

Ian Thatcher was one of three company Directors along side Allan Johnson and Graham Ebbs who wrote, developed and promoted the new series of educational gaming apps for a totally new market under the moniker “Justin’s World”.

The apps achieved an outcome of circa 1 million downloads across the portfolio, received “Editors Choice” in the App Store, were named ”Best Kids App” by Wired Magazine and achieved national press coverage selling out a launch event to an audience of 9,000.

ET Works (Nutanix, Citrix, Fujitsu)

Communications

Eurotech Computer Services set a target to double revenue within five years.

We began by renaming the 27-year old business, through a simple rationale of positioning it firmly as a trusted expert, independent to the brands it retailed. Eurotech was shortened to “ET” which also incorporated a recent Norwegian acquisition, Eiker Technologies (ET) and provided new meaning; “Evolutionary Technologies”, which has been a core mission and pursuit from its inception. “Works” was added to the naming to imply a sense of hands-on fettling and highlighted that the business only recommends tried and test solutions that work. From this new positioning we were able to establish a route to target audiences, campaigning, ABM and partner marketing activities, forming an integrated promotion strategy.

ET Works was named as one of seven UK resellers in the CRN “Ones to watch 2021” growth report.

BT’s Global Advisory Board

Strategy, content, event management, project management

BT wanted to better understand their customers’ strategic priorities, so solutions could be designed to match, and deliver better business outcomes.

The challenge was to deliver a high quality event that was attractive to Chief Information Officers and Chief Technology Officers from some of the world’s largest organisations and keep their interest sufficient to bring them back together every six to nine months.  

Lucy led the development and delivery of an exclusive event known as the Global Advisory Board, where customers were able to feedback on BT product strategy whilst engaging in high quality conversation about their needs and how collaboratively products and services could be developed in future.

Lucy delivered the Global Advisory Board for three years, from programming to content and event delivery, managing a complex event for some of the technology sector’s most Senior Executives. 

 

House of Rolls-Royce

Content, Ad Tech & Data

Rolls-Royce Motor Cars needed to re-engage contemporary luxury consumers for whom material trophies (e.g. cars) were increasingly at odds with their desire for climate conscious, ethical brands.

“The House of Rolls-Royce”, a global branded content campaign was designed and delivered as the solution. The content series re-told the stories behind the brand’s romantic iconography in the context of contemporary luxury values. The success of the campaign was hinged on selecting the right suite of targeting technologies and 

The outcome of this campaign was a 6% uplift in global sales and a record one million views globally within its first week, thanks to a revolutionary, highly targeted programmatic media campaign. The audience profile on Rolls-Royce social media centred at a higher average age (typically greater wealth) with high affinity to luxury brands. The strategy has since become part of the Rolls-Royce “Inspiring Greatness” series.

The House of Rolls-Royce can be found here. 

Aston Martin

Analysis & Scoping

Aston Martin required a sophisticated customer experience to better demonstrate colour and trim options available on new cars.

The outcome was a digital solution based on projection mapping; a technique used to turn objects, often irregularly shaped, into a display surface for video projection. Colour was rear-projected onto full-size composite car bodies with a semi-translucent finish, making it appear like it had been painted.

Customers could see a full-size representation of their dream colour by simply moving a colour wheel within an app. All delivered within a cost-effective, single footprint of a vehicle at dealership eliminating the need to carry excessive stock, or impede retail space.