We helped LG Wood talk to a new market
Situation
LGW is a specialist wastewater contractor with over 20 years’ experience repairing and maintaining water and sewerage infrastructure across utility provider networks.
Challenge
Historically they have sub-contracted via tier one civil engineering firms. Never before has it had to communicate its services, or value beyond immediate engineering teams. However, now, the business is of sufficient size and confidence to begin talking to a wider market, with a new innovation-based approach that moves it away from the core business.
Action
We have provided the brand development, language and communications approach that flows into a new web presence, creative design and content.
Results
We created a sales presentation and script that turned one call into three new wins.
