We communicated Open Gateway to the world’s telcos and network developers
Situation
The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change.
Challenge
When the GSMA launched a new industry-wide initiative, Open Gateway, they needed to reach a new audience – enterprise developers, as well as mobile operators and technology partners.
GSMA Open Gateway is a framework of network Application Programmable Interfaces (APIs), designed to provide universal access to operator networks for developers. It helps developers and cloud providers enhance and deploy services more quickly via single points of access to operator networks.
Action
We developed a strategy to reach developers through a network of evangelists speaking at key events, highlighting potential use cases and benefits, as well as high profile sessions at the GSMA’s own event series and more traditional communications channels.
Results
GSMA Open Gateway grew from 21 operators at it’s launch to 47 a year later and was a topic of discussion at more than 20 developer events.
