We turned tech into child’s play and conquered a new market
Situation
Justin Fletcher aka ‘Mr Tumble’ was licensed by app company NTL to front a new educative gaming kids app series, called Justin’s World
Challenge
The Mr Tumble brand had to be commercialised in the new form of a gaming app series, yet also protected. As the leading children’s entertainer in the UK, a sensitive approach was paramount to the quality, content, pricing and placement of this product.
Action
Robots & Humans’ Ian Thatcher was one of three company Directors alongside Allan Johnson and Graham Ebbs who wrote, developed and promoted the new series of educational gaming apps for a totally new market under the moniker “Justin’s World”.
Results
The apps achieved an outcome of circa 1 million downloads across the portfolio, received “Editors Choice” in the App Store, were named ”Best Kids App” by Wired Magazine and achieved national press coverage selling out a launch event to an audience of 9,000.
